Dell. Technology. Made Responsible?

Is it just me, or am I left with the feeling of "Technology. Made Responsible…for what?"

Maybe this Dell ad makes sense and I’m just not reading it correctly. To me, they are trying to convey the thought that they make technology responsibly. Not that they are holding technology responsible for something.

Whatever happened to adverbs, anyway?

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This entry was posted on June 7, 2010 at 8:36 pm and is filed under All in the Name of Grammar. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Dell. Technology. Made Responsible?”

Angel Says:
June 30, 2010 at 3:55 pm | Reply
Actually, I doubt the technology was made responsibly, as much of it was manufactured in China with little or no environmental oversight.

Clicking around the site, it seems like they’ve set up some green standards by which to judge the products. I think that ad works, because Dell is holding the technology accountable to certain standards.